Tag Archives: marketing

How to make a clinical trial say whatever you want

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Are you under the impression that clinical trials are constantly saying the opposite from one another?

That, mysteriously, new trials with awesome results appear every 30 seconds?

That you can always find that one trial that will prove your point?

That big companies manipulate data?

That shady websites only cite the conclusions that are good for them?

If so, you’re not wrong… and it’s super easy to do, by the way.

Here’s a guide on how to make a clinical trial say whatever you want it to say!

Translation by Gabrielle Larocque.

 

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5 sticky myths about sunscreen

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Who says “summer” says “sun.” And who says “sun” says “suntanning” … or “cancer“. 

I don’t think anyone should freak out over exposure to the sun. On the other hand, if you’re gonna use sunscreen, you might as well use it properly.

After all, this is not just about cancer: UVA rays cause premature aging of the skin, while UVB cause those infuriating sunburns.

At the pharmacy, people very seldom ask me for advice when it comes time to sunscreens. I wonder what determines their choice. A nice bottle with a cute doggy on it? Statements like “Ultimate Protection Apocalyptic 3000”? Low (or high) price tag?

Here’s the truth: choosing the best sunscreen is FAR from easy, even for me. It’s not easy to use it well either.

In this comic, I address 5 beliefs about sun exposure and sunscreen that I hear all the time.

In a second comic, I’ll address the issue of allegedly toxic ingredients in sunscreen (such as nanoparticles and endocrine disruptors), vitamin D deficiency and the belief that sunscreen is more carcinogenic than the sun itself.

P.S. There’s a joke that is a direct homage to the Simpsons. Who’s gonna find it first?

Translation by Olivier Bernard, proofreading by Lauren Knight.

 

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Sunburns and skin phototype

 

 

Shade and UV rays

 

 

About sun protection factor SPF

 

 

Amount and frequency for applying sunscreen

 

 

Bad marketing about sunscreens

How to choose a sunscreen

 

 

Conclusion and radioactive white

 

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Let’s put an end to the GLUTEN-FREE trend

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After toxins, vaccines, and milk, I’m ready to face another worthy opponent: Gluten.

Or rather the absence of gluten, as many people seem to believe that it’s a good idea to remove it from their diet. Truth be told, for some people, avoiding gluten is a necessity, especially for those who suffer from celiac disease.

Because celiac disease is strongly under-diagnosed, it would be cool to hear more about it… but nowadays, we constantly hear stuff like:

  • Gluten is a useless toxin
  • Eating gluten-free is healthier
  • Eating gluten-free makes you lose weight
  • Gluten causes digestive disorders in all people
  • Gluten-free food is more organic
  • Wheat was genetically modified, resulting in more gluten
  • Eating gluten-free is easy

Yet all of these statements are pretty much FALSE.

Do you want to hear more about the topic? You’re in luck: I made a comic that contradicts each of the aforementioned statements! What a coincidence.

To make this project possible, I have had the privilege of collaborating with dietitian Sarah Le, a nutrition scientist specializing in weight management and sports nutrition. She also taught me tons of new words, like “sorghum” and “manioc”!

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This comic strip is not intended for two types of people:

  • People suffering from celiac disease, as diagnosed by a physician. Gluten is toxic for you, so removing it completely is your only option.
  • People who have stopped eating gluten for any reason and deem their health is much better since. I don’t intend to change your mind; after all, you know your body better than anyone else.

This comic is rather intended for the vast majority of people who ask themselves:

‘‘Why is everyone tripping about gluten?!’’

Translation by Hadrien Laforest, proofreading by Lauren Knight.

 

Common statements about the gluten-free diet

 

 

Gluten is a useless toxin

 

 

Eating gluten-free is healthier

 

 

Eating gluten-free makes you lose weight

 

 

Gluten causes digestive disorders

Gluten vs FODMAPs

 

 

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Gluten GMO wheat and Monsanto

 

 

Eating gluten-free is easy

 

 

Conclusion if you're not celiac

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